![]() ![]() ![]() This book, therefore, requires the description of new media and new examples. Introduction Marketing communication is constantly developing. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. ![]() Box 3060, 2130 KB Hoofddorp, All rights reserved. To the extent that reprographic reproduction of this publication is permitted pursuant to Article 16h Auteurswet 1912 (Copyright Act 1912), the compensation payable is to be made to the Stichting Reprorecht (postbus 3060, 2130 KB Hoofddorp, Anyone wishing to reproduce part(s) of this publication in anthologies, readers and other compilations (Article 16 Auteurswet 1912) may apply to the Stichting PRO (Stichting Publicatie- en Reproductierechten Organisatie, P.O. Subject to the exceptions in or pursuant to the Auteurswet (Copyright Act) of 1912, no part of this publication may be reproduced, stored in an automated retrieval system or made public in any way, either by electronic or by mechanical means, by photocopying, recording or otherwise, without the prior written permission of the publisher. Anyone who believes that (s)he possesses such copyrights is requested to contact the publisher.Ġ 1 2 3 4 5 6 / 15 14 13 12 11 © 2011 Noordhoff Uitgevers bv Groningen/Houten, The Netherlands. Fred van Raaij Advertising / Online marketing communication / Public Relations / Sponsorship / Sales promotion / Direct-marketing communication / In-store communication / Personal selling / Exhibitions / Integrated communicationįirst edition 2011 Noordhoff Uitgevers Groningen / Houten © Noordhoff UitgeversĬover design: G2K Designers, Groningen/Amsterdam Cover illustration: © Studio Ari Versluis & Ellie Uyttenbroek, Exactitudes ®Īny comments about this publication or others may be addressed to: Noordhoff Uitgevers bv, Afdeling Hoger Onderwijs, AntwoordnumVB Groningen, e-mail: Despite strenuous effort, it has proven impossible to trace all those who possess copyrights to the texts and/or illustrations. Marketing Communication Strategy Ko J.M.G. ![]()
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